Usually, when a new video compression scheme arrives it takes so long before there's a combination of compatible hardware and content that its arrival is anticlimactic. Google, Apple, Netflix, Microsoft, Intel, Amazon and a host of other companies have taken steps to make sure AOMedia Video Codec 1.0 (AV1) moves a bit faster, and for several good reasons.
Today they're teaming up to announce the release of a 1.0 specification for AV1, and get the ball rolling on support for video creation, distribution and playback with the new format. With AV1, the group promises it can deliver 4K UHD video using 30 percent less data. That's great for high-res streams and should provide plenty of savings even for those on older hardware -- expect faster video startup time, less buffering and better picture quality.
Source: Alliance for Open Media